Last week I wrote about a perspective shift for viewing other’s accounts. This week, let’s talk about who we follow and why.

What do you come to instagram for? To connect with friends? Get home reno ideas? News? Mindless entertainment? To be challenged? A little bit of everything? If you have 10 precious minutes to sit and scroll on your lunch break, what do you really want to see?

When we take some time to name what we want from these little squares, we can really curate something incredible here! The more I see things I love, the easier it is for me to unfollow things I don’t.

And here’s the focus shift: it isn’t that the accounts I unfollow are bad, but they are crowding out accounts that I want to see more of. That small shift has allowed me to unfollow/mute countless accounts and see more from accounts I value.

Here’s a small assignment for the weekend: go to your follower list and unfollow (or mute) accounts with wild abandon. Not because you don’t like them (though of course this may be true of some), but because they are crowding out the things that matter to you. Hey, that might mean you unfollow me!

This small app is curated by you. You get to choose! I have another thought on this but for the sake of brevity, I will wait and share it next week.